ISLAMABAD, Feb 19 (APP):Easypaisa, Pakistan’s leading digital f
inancial services platform, introduces its latest breakthrough offering, the ‘Savings Pocket’.
This revolutionary feature is not just about saving funds; rather it aims to provide users f
inancial freedom through secure goal-based savings and streamlined f
inancial management, eliminating the need for conventional, cumbersome methods said a news release issued here on Monday.
Easypaisa’s unique product offering challenges the outdated norms that force users to resort to unconventional methods for keeping their money safe. ‘Savings Pocket’ embodies Easypaisa’s commitment to f
inancial inclusivity and empowerment, providing a practical solution that aligns with modern lifestyles.
The ‘Savings Pocket’ is not just about saving; it’s about empowering users, especially women. A fundamental question is asked through this offering, i.e., why must dupattas and handbags be used as a safe for women’s money? Why can’t they use pockets? With ‘Savings Pocket’, women can take control of their finances
directly from their phones through the Easypaisa App, eliminating the need for external storage solutions.
This innovative feature embodies f
inancial inclusivity by addressing the unique f
inancial needs of women, offering them autonomy, security, and convenience. Users can set savings goals and track their progress effortlessly, empowering them to achieve their f
inancial aspirations. With easy access and early withdrawal options, ‘Savings Pocket’ provides users with complete control over their savings, ensuring flexibility and accessibility.
Commenting on the launch, Farhan Hassan, Head of Easypaisa Wallet Business, said, “Our newly launched ‘Savings Pocket’ embodies our commitment to empowering users to make informed f
inancial decisions. This unique feature is revolutionary in the savings world, enabling users to make flexible goal-based savings aligned with their priorities.”
Rifah Qadri, Head of Marketing & Communications added, “Today’s woman demands more than outdated norms. Our campaign is unique as it challenges the norms and stands against outdated practices that limit f
inancial freedom. ‘Savings Pocket’ offers convenience and security, empowering women to embrace modern solutions and assert their f
inancial independence.”
With over 40 million registered users and counting, Easypaisa, with its user-centric approach and dedication to f
inancial inclusivity, continues to lead Pakistan’s digital f
inancial services landscape, fostering a future where every individual has the tools and resources to achieve f
inancial independence.
